Course curriculum

  • 1

    October 2021 - Planning & Building a Membership Site

    • Introduction

    • Starting With The Basics

    • Planning the Funnel

    • The Completed Funnel Plan

    • Plan Your Onboarding process

    • Tracking & KPI's

    • The 3 Box Business

    • Resources Used In This Course
  • 2

    The SMO Black Book - The Basis Of Our Marketing Systems & Processes

    • Welcome To the Blackbook

    • Using Free Courses to Promote Paid Products

    • Using Automations To Generate Sales (Follows on from Free Course Video)

    • Email Marketing - All About Tags

    • Email Marketing - The Activecampaign 'Money" Button

    • Email Marketing - List Housekeeping

    • Email Marketing - Cash Generating Automations

    • Email Marketing - How To Test Automations

    • Facebook Ads- Pixel Structure

    • Facebook Ads- Ads Overview

    • Facebook Ads- The Key To Facebook Ads Success

    • Facebook Ads- Facebook Cold Campaign

    • Facebook Ads- Facebook Warm Ads

    • Facebook Ads- 72 Hour update and new ad

    • Facebook Ads- Planning a Campaign

    • Building Automated Funnels - Overview - How Everything Comes Together - Important

    • Building Automated Funnels -Funnel Planning

    • YouTube Ads Training - Introduction

    • YouTube Ads Training- Connecting Accounts

    • YouTube Ads Training- Finding Channels & Videos

    • YouTube Ads Training- Creating Your Script Part 1

    • YouTube Ads Training- Creating Your Script Part 2

    • YouTube Ads Training- Editing Video

    • YouTube Ads Training- The First Video Ad

    • SMO Blackbook- The Thinkific Hustle
  • 3

    Help I need To...

    • Help I need To Write a Salesletter

    • Help I need to Write An Email That Sells

    • Help I Need to Build A Funnel
  • 4

    An Online Marketing Roadmap - 7 Questions That Build Your Roadmap

    • Introduction

    • Question 1 - What Is Your Offer

    • Question 2 - Who Is Your Audience?

    • Question 3 - What Content Will Engage Your Audience?

    • Question 4 - How Will You Get Leads?

    • Question 5 - How Will You Engage Your Leads?

    • Question 6 - What is My Call To Action?

    • Finally...
  • 5

    Build a Business The SMO Way - Set Up Your Online Business The Simple Way.

    • Planning Your Business

    • Market Your Knowledge

    • Planning The Funnel

    • Research... but not as we know it

    • Planning The Funnel 2 - Changed stuff

    • Offer Vs Product - Important

    • The Truth About Marketing - How To Create a 6 figure Income

    • Building The Funnel.

    • Salespage & Questions

    • Salesletter - 10 questions Your sales page must answer

    • Finalised Sales Page Using The 10 Questions

    • Tracking set up

    • Introduction - Sales Process

    • Email Plan & Overview
  • 6

    YouTube How To Build Strong Foundation - Start a YouTube presence The Right Way

    • How To Build a Strong Foundation On Youtube

    • A Walkthrough of MorningFame

    • 1000 Views From a New Channel

    • Create Your Growth Plan

    • Choose Your Keywords

    • Create Great Thumbnails

    • Craft Descriptions That Get Clicks & The First Comment
  • 7

    Tracking & Conversions 101 -Good Data is Profitable Data - How To Track Your Traffic

    • T&C Basics

    • Google Analytics

    • Measure What Matters

    • Get Up Google Tag Manager

    • Google Analytics Set Up

    • Setting Up Events

    • Setting Up Goals

    • Setting Up UTM's

    • Advanced Intro

    • Turn On Your Data

    • Referral Exclusions

    • Cross Domain & Subdomain Tracking

    • Closing Survey
  • 8

    Tracking And Conversions Setup 202 - Advanced Tracking and Conversions

    • Tracking And Conversions Setup- Introduction

    • Tracking And Conversions Setup- What Are Your Goals

    • Tracking And Conversions Setup- Creating a Master List of Tracking Codes

    • Tracking And Conversions Setup- Mapping Your Funnel - The Theory (part 1)

    • Tracking And Conversions Setup- Mapping Your Funnel -The Reality - Part 2

    • Tracking And Conversions Setup- Add Site To Google Analytics

    • Tracking And Conversions Setup- Google Search Console

    • Tracking And Conversions Setup- Ahrefs Webmaster Tools

    • Tracking And Conversions Setup- Set Up Google Tag Manager

    • Tracking And Conversions Setup- Add Facebook Pixel To GTM

    • Tracking And Conversions Setup- Create A Facebook Custom Audience
  • 9

    Techniques Not Tools - Your Guide To The Techniques That Matter

    • Introduction

    • Techniques Not Tools

    • Zero Cost Marketing

    • 5 Techniques You Need To Master

    • Mastering Facebook

    • #2 Non Verbal Communication

    • #3 Verbal Communication

    • #4 Written Communication

    • #5 Basic Psychology

    • Conclusion

    • Download Full PDF Version
  • 10

    Email Marketing 101 - Master the Basics of Email Marketing Onboarding Sequence Included

    • Live Training Part 1

    • Live training Part 2 - How to grow your list

    • Live Training Part 3 - Segmentation

    • Email marking 101 - Slidedeck

    • Segmentation Strategies - Slide deck

    • Onboarding Sequence - 1-Thanks _ Fist Bumps_ __

    • Onboarding Sequence - 2-Important information about your Lean Greens order

    • Onboarding Sequence - 3-I Bet This Wasn_t Your First Drink _

    • Onboarding Sequence 4-Why French mums feed their babies blue cheese

    • Onboarding Sequence - 5-Is our Broccoli _soaked in unicorn tears_

    • Onboarding Sequence - 6-Caffeine Hit From The Gym __

    • Onboarding Sequence - 7-wacko Faith Healers _____

    • Onboarding Sequence - 8-Why do people do this to get healthy_

    • Onboarding Sequence - 8-Why do people do this to get healthy_

    • Onboarding Sequence - 9-Eating 2-3 Eggs... A Day_ _

    • Onboarding Sequence - 10-How zombies could benefit from Lean Greens ____

    • Onboarding Sequence - 11-The Forgotten Benefit _

    • Onboarding Sequence - 12-Game over...

    • Onboarding Sequence - 13-Why I don_t have Facebook on my Phone _

    • Onboarding Sequence - 14-Rock Paper Scissors.. Lizard Spock _

    • Onboarding Sequence - 15-the _Secret_ Ingredient _

    • Onboarding Sequence - 16-The Best Sushi in The World _

    • Onboarding Sequence - 17-A subject discussed in hushed tones _

    • Onboarding Sequence - 18-Something a little different_

    • Onboarding Sequence - 19-Habits Of The Rich And Healthy

    • Onboarding Sequence - 20-Last one
  • 11

    Repurpose Your Content - 1 piece of content 100 posts

    • Introduction

      FREE PREVIEW

    • Template Sizes

    • Tools - One Tool To Rule Them All

    • Tools - Distribution

    • Tools- Quoteables (Semi Automated)

    • Our Secret Tool

    • Template Size Examples

    • Vertical vs Square on Instagram + IGTV VS Instagram

    • Creating & Distributing Your Assets

    • Cross Domain Retargeting - (Possibly Game Changing)

    • Advanced - Generating Sales

    • Repo-advanced-finding content

    • The System Mapped Out

    • Case Study Intro

    • Square Video

    • Landscape Video

    • Quoteables , Image Quotes & Square Quotes

    • Vertical Video

  • 12

    Big Income Small Lists - Advanced Email Marketing With Small Lists

    • Introduction

    • Overview

    • The Process

    • The Why

    • The Offer

    • Convertbox

    • Activecampaign

    • Bonjoro

    • Mailshake

    • Pre-Segmentation

    • Post Segmentation

    • Elimination Marketing

    • Finding Your Audience
  • 13

    The Netflix Method - Let Your Subscribers Binge Read Your Engagement Emails

    • The Netflix Method - Part 1

    • The Netflix Method - Part 2 Tracking
  • 14

    Facebook Like Ads - Grow Your Audience With Like Campaigns

    • Introduction

    • Technical Setup

    • Creative Setup

    • Optimisation and Scaling

    • Success Metrics

    • The FB Like Ads Live Show
  • 15

    Build a Service Business - Sell Services The Simple Way (Fast track selling your services)

    • Creating A Service Based Business

    • Why Create a Service Based Business

    • Choosing Your Services

    • Plan Your Business Model

    • Your Tech Stack

    • Pricing Your Services

    • Build Your Offer Page

    • Finding Clients

    • Scaling and Growing Your Business

    • Closing Survey
  • 16

    500 Buyers - Build a Full Time Business With Just 500 Buyers

    • 500 Buyers PDF

    • Introduction
  • 17

    How To Create An Online Course - Create Your First Course (and Make Sales Before Recording Your First Video)

    • Introduction

    • Tools & Resources

    • Original FB Live

    • Course Creation

    • Course Layout

    • Sales & Landing Pages

    • Written Content

    • Creating PDF Lessons

    • Using Powerpoint, Google Slides & Keynote

    • Demo Lessons

    • Direct To Camera

    • Video Editing

    • Bonus - Editing Trick

    • Using Courses To Sell Affiliate Products

    • Creating Email Courses

    • Selling With Bonuses

    • Copy of Integrations

    • Marketing Your Course

    • Round Up
  • 18

    HIVE MARKETING - The Basis Of all Simple Marketing

    • Introduction

    • The Problem With Traditional Marketing Advice

    • The Worst Marketing Advice

    • Hive Marketing Version 1

    • Hive Marketing Version 2

    • The Process

    • Download PDF Version
  • 19

    Build A Business For FREE - Zero Cost Marketing

    • Introduction

      FREE PREVIEW

    • Start With Your Offer

    • Your Free "Blog"

    • Build a Free Email List

    • Facebook - Your Engine Room

    • Create a Free Membership Site

    • Getting Free Traffic

    • Roundup
  • 20

    $1 Facebook Ads - A low Cost Advertising System To Find Your Audience

    • Introduction

    • Content

    • Hot 7 Audience

    • The Priming Video

    • Cold Traffic (Priming Ad)

    • The Main Campaign

    • The Pro Ad

    • Pro Ad #2 & Free Ads

    • Update #1 - 1.5cent Acquisition
  • 21

    Launch Jacking 101 - Make Affiliate Sales with Simple Launch Jacking Methods

    • Launch Jacking Part 1

    • Launch Jacking Part 2

    • Launch Jacking Part 3

    • DEMO Video
  • 22

    Low Hanging Leads - Get Easy Leads

    • Introduction

    • Defining Lists

    • Listbuilding Levels

    • ListBuilding Traffic

    • Low Hanging Leads Assets

    • Low Hanging Leads Audit

    • Retargeting Leads

    • Low Hanging Leads Action Plan

    • Action Plan Part II
  • 23

    SMO Members Podcast - Opening 3 Podcasts (currently on Sabbatical!)

    • Read This!

    • An Introduction To Private Podcasts -11 minutes

    • SMOCast #2 - How To Grow Your Business.

    • SMOCast #3 - How To simplify Your Business